Content Translations
Run your marketplace in several languages, each with its own address like yourstore.com/en and yourstore.com/no. Your pages, menus, categories, listings and seller bios are translated by AI, you correct whatever you want by hand, and new content keeps translating itself.
Quick answer
Two kinds of text, two tools
A marketplace has two kinds of text, and Prometora translates them differently:
- Interface text such as “Add to cart”, “Sign in” and the checkout labels. Prometora ships these in twelve languages, and you can reword any of them under Translation Overrides.
- Your content such as the hero title on your front page, your FAQ, your category names, every listing a seller writes and every seller bio. This is what Content Translations covers.
Before Content Translations
How it works
Switch on Language in the URL
Under Store Settings → General, tick the languages you want and switch on Language in the URL. Every language gets its own address: yourstore.com/da, yourstore.com/en, yourstore.com/no. The bare address sends visitors to your primary language. Search engines get a canonical and hreflang links per language, and the sitemap lists every page once per language.
- Live or Preview per language. Preview means the address works for you, so you can read through a language before anyone else sees it; visitors never see it in the language picker and search engines are told not to index it. Flip it to Live when you are happy.
- Browser language is an option, off by default: when on, a visitor who lands on the bare address goes to the version matching their browser if you offer it.
- Your primary language is locked while the setting is on, because every translation is made from it.
Moving to a new domain at the same time? See Changing your domain: the old address keeps redirecting, language included.
Translate now
Open Store Settings → Content Translations and pick a language. The tab lists your content in five groups: Pages (page-builder text, page names, SEO fields), Navigation & footer, Categories (listing types and their field labels), Listings and Seller bios. Each item shows where it stands:
- Missing: no translation yet; visitors see the original text.
- Translated: an AI translation of the current text.
- Source changed: the original was edited since; the next run redoes it.
- Edited by you: your own wording, never touched by the AI.
Click Translate now. Texts are sent in batches of about forty, and you see the count tick up. A marketplace with a couple of thousand listings takes around twenty minutes per language; you can close the tab, whatever is left finishes on its own.
The translator knows your marketplace's name and niche, keeps brand names, measurements, years and links exactly as written, and uses your own vocabulary: if you renamed “seller” to “dealer” in Translation Overrides, listings say dealer too.
Correct anything yourself
Expand any item in the tab to see the original next to the translation, field by field, and type your own wording. Save, and it is marked Edited by you. Leave a field empty to go back to the AI version. Re-translate with AI on an item gives you a fresh attempt at every field you have not edited.
Page text can also be edited in place: the page editor has a language dropdown in its toolbar. Pick a language and the canvas shows that version; click a text and type. In a translation view only text is editable, so a translation can never move, delete or restyle a section.
It keeps up by itself
After the first run you never have to press the button again. Every ten minutes Prometora looks for content that is missing a translation or whose original changed: a listing a seller just published, a page you edited, a bio a seller rewrote. It translates what it finds. Until then, the other language versions show the original text, so nothing is ever hidden.
What is never touched
Sellers who write in another language
A seller does not have to write in your primary language. When a seller creates a listing, it is marked as written in the language their dashboard is in at that moment, and the listing form says so: “Written in Norsk”. From there the listing is translated into every other language you offer, your primary language included. The same goes for a seller's bio.
In the Content Translations tab, pick your primary language in the language picker to see and correct the translations of listings written in other languages.
Tell your sellers
Good to know
- Prices stay in your store currency on every language version. Per-seller currencies are a separate feature.
- Addresses do not change. A listing's link is the same in every language, only the language segment in front differs. Search and filters work on the original text.
- Custom field values (such as “Material: Brass”) are translated on the listing page. In filters they keep the original value, because that is what the filter matches on.
- Names stay names. Your store name, brand names, testimonial authors and partner logos are never translated.
- Only Live languages appear in the language picker, in
hreflanglinks and in the sitemap.
Plan and usage
Content Translations and Language in the URL are part of the Business plan. Translating up to 300 listings a month is included; above that, each additional listing is $0.10 per month, billed with your subscription like the transaction fee. Pages, menus, categories and bios are always included. The tab shows how many texts were translated this month.
Translation Overrides for interface text, including Japanese, Danish and the other nine languages, are available from the Professional plan. See pricing for the full comparison.