Dashboard & Analytics
Monitor your marketplace performance with real-time analytics. Track sales, visitors, and growth trends.
Overview
The Dashboard is your central hub for monitoring marketplace performance. At a glance, see:
- Revenue metrics: Total sales, commissions earned, average order value
- Order activity: New orders, pending orders, completed orders
- User growth: New sellers, new buyers, active users
- Listing performance: Total listings, views, conversion rates
How to Access
Click "Dashboard" in the sidebar after selecting your marketplace, or visit /dashboard directly.
Key Metrics
Revenue Analytics
Track your marketplace's financial performance:
Gross Merchandise Value (GMV)
Total value of all transactions on your marketplace, before fees.
Commission Earned
Your revenue from commission fees on all completed transactions.
Average Order Value (AOV)
The average amount spent per order. Higher AOV means more revenue per transaction.
Time Period Filters
Filter your analytics by different time periods:
- Today/Yesterday: Monitor daily performance
- Last 7/30 Days: Track weekly and monthly trends
- This/Last Month: Compare month-over-month growth
- Custom Range: Analyze specific date ranges
Order Statistics
Monitor order activity and fulfillment status:
Seller Performance
Track your sellers' activity and performance:
- New Sellers: How many sellers joined recently
- Active Sellers: Sellers with at least one listing
- Top Sellers: Sellers with the most sales
- Pending Approval: Sellers waiting for approval (if moderated)
Listing Analytics
Understand how your listings are performing:
Total Views
How many times listings have been viewed. Indicates buyer interest.
Conversion Rate
Percentage of views that result in purchases. Higher is better.
Top Listings
Your best-performing listings by views, sales, or revenue.
Using Analytics Effectively
Spot Trends Early
Check your dashboard regularly to catch growth opportunities or problems early. A sudden drop in orders might indicate a payment issue or seasonal trend.
Compare Time Periods
Compare this month to last month, or this week to last week. Growth percentages help you understand if your marketplace is trending up or down.
Identify Top Performers
Find your best sellers and listings. Feature them prominently to drive more sales. Learn what makes them successful and share insights with other sellers.
Monitor Conversion Rates
Low conversion rates might indicate pricing issues, poor listing quality, or checkout friction. Use this data to improve the buyer experience.
Pro Tips
- Set weekly calendar reminders to review your dashboard
- Export data monthly for historical tracking and reporting
- Use webhooks to build custom analytics dashboards
- Compare your metrics to industry benchmarks when possible