Dashboard & Analytics
Monitor your marketplace performance with real-time analytics. Track sales, visitors, and growth trends.
Quick answer
Overview
The Dashboard is your central hub for monitoring marketplace performance. At a glance, see:
- Revenue metrics: Total sales, commissions earned, average order value
- Order activity: New orders, pending orders, completed orders
- User growth: New sellers, new buyers, active users
- Listing performance: Total listings, views, conversion rates
How to Access
/dashboard directly.Key Metrics
Revenue Analytics
Track your marketplace's financial performance:
Gross Merchandise Value (GMV)
Total value of all transactions on your marketplace, before fees.
Commission Earned
Your revenue from commission fees on all completed transactions.
Average Order Value (AOV)
The average amount spent per order. Higher AOV means more revenue per transaction.
Time Period Filters
Filter your analytics by different time periods:
- Today/Yesterday: Monitor daily performance
- Last 7/30 Days: Track weekly and monthly trends
- This/Last Month: Compare month-over-month growth
- Custom Range: Analyze specific date ranges
Order Statistics
Monitor order activity and fulfillment status:
Seller Performance
Track your sellers' activity and performance:
- New Sellers: How many sellers joined recently
- Active Sellers: Sellers with at least one listing
- Top Sellers: Sellers with the most sales
- Pending Approval: Sellers waiting for approval (if moderated)
Listing Analytics
Understand how your listings are performing:
Listing Views
Per-listing view counts appear as a Views column on the Top Performing Listings table. Views are counted once per visitor session and exclude the seller's own visits.
Top Performing Listings
Ranks listings by units sold and revenue, with a Views column alongside. Because the ranking is sales-driven, listings with views but no sales yet won't appear here - that's what the Most Viewed Listings table is for.
Most Viewed Listings
Ranked purely by views, with Sales and Revenue alongside (dimmed when zero). This is where high-traffic listings with no sales show up - your best signal for where a price, photo, or description needs work.
Store Analytics → Most Viewed Listings
The highlighted row is the interesting one: 2,244 views and no sales yet.
Using Analytics Effectively
Spot Trends Early
Check your dashboard regularly to catch growth opportunities or problems early. A sudden drop in orders might indicate a payment issue or seasonal trend.
Compare Time Periods
Compare this month to last month, or this week to last week. Growth percentages help you understand if your marketplace is trending up or down.
Identify Top Performers
Find your best sellers and listings. Feature them prominently to drive more sales. Learn what makes them successful and share insights with other sellers.
Compare Views to Sales
Lots of views but few sales might indicate pricing issues, poor listing quality, or checkout friction. The Most Viewed Listings table makes these listings easy to spot.
Pro Tips
- Set weekly calendar reminders to review your dashboard
- Export data monthly for historical tracking and reporting
- Use webhooks to build custom analytics dashboards
- Compare your metrics to industry benchmarks when possible