SEO Guide | Prometora Docs

Optimize your marketplace for search engines. Get discovered by potential buyers and sellers on Google.

Overview

Search Engine Optimization (SEO) helps your marketplace appear in Google and other search engines. Good SEO brings organic traffic without paying for ads.

Prometora handles many SEO best practices automatically, but there are additional steps you can take to maximize your search visibility.

Built-in SEO Features

Your marketplace includes these SEO features automatically:

Fast Loading

Optimized for speed with modern caching and image optimization.

Mobile-Friendly

Fully responsive design that works on all devices.

Clean URLs

SEO-friendly URL structure for pages and listings.

Meta Tags

Automatic title and description tags for all pages.

Social Sharing

Open Graph tags for beautiful social media previews.

Sitemap

Automatic XML sitemap for search engine crawlers.

Page SEO Settings

Customize SEO settings for each page in the Page Builder:

Go to Page Builder and select a page

Click the gear icon to open Page Settings

Edit the Page Title and Meta Description

Optionally add a custom slug (URL path)

Page Title Best Practices

Keep titles under 60 characters
Include your primary keyword near the beginning
Make it compelling to encourage clicks
Each page should have a unique title

EXAMPLE

✓ Good: "Handmade Jewelry | Artisan Marketplace"

✗ Bad: "Home Page"

Meta Description Best Practices

Keep descriptions between 150-160 characters
Include your main keywords naturally
Write a compelling summary that encourages clicks
Include a call to action when appropriate

EXAMPLE

✓ Good: "Discover unique handmade jewelry from independent artisans. Shop earrings, necklaces, and bracelets. Free shipping on orders over $50."

Listing SEO

Each listing automatically gets its own SEO-optimized page. Help your sellers create better listings:

Descriptive Titles

Encourage sellers to use specific, keyword-rich titles that describe exactly what they're selling.

Example: "Handmade Ceramic Coffee Mug - Blue Speckled Glaze, 12oz"

Detailed Descriptions

Longer, detailed descriptions perform better. Include materials, dimensions, use cases, and care instructions.

Quality Images

High-quality images with descriptive alt text improve SEO and user experience.

Custom Fields

Use custom fields to collect structured data (size, color, material) which enhances search relevance.

Custom Domain for SEO

Using a custom domain significantly improves your SEO:

Default URL

prometora.com/s/your-store

Shared domain, less SEO authority

Custom domain (recommended)

www.yourmarketplace.com

Builds your own domain authority

See our Custom Domain documentation to set up your own domain.

Content Strategy

Create additional content to attract organic traffic:

About Page

Tell your marketplace story. Include your mission, values, and what makes you unique.

Category Pages

Create landing pages for major categories with descriptive content about what buyers can find.

FAQ Page

Answer common questions. FAQ pages often appear in Google's featured snippets.

Seller Spotlights

Feature stories about your sellers. This creates unique content and builds community.

Technical SEO Checklist

SSL certificate (HTTPS) - Automatic

Mobile responsiveness - Automatic

Fast page speed - Automatic

XML sitemap - Automatic

Clean URL structure - Automatic

Custom domain - Recommended

Page titles & descriptions - Configure per page

Measuring SEO Success

Track your SEO progress with these tools:

Google Search Console: See how your site appears in search results
Google Analytics: Track organic traffic and user behavior
Your dashboard: Monitor traffic and sales trends

Getting Started with Search Console

Google Search Console is a free tool that shows how Google sees your marketplace. Here's how to set it up and submit your sitemap:

Step 1: Add Your Property

Go to Google Search Console and sign in with your Google account

Click Add property and choose URL prefix

Enter your marketplace URL (e.g., https://www.yourmarketplace.com)

Step 2: Verify Ownership

Google needs to verify you own the site. The easiest method for Prometora marketplaces:

Select HTML tag verification method

Copy the meta tag code provided by Google

In Prometora, go to Store Settings → Branding and paste the code in the Custom Head Code field

Return to Search Console and click Verify

Step 3: Submit Your Sitemap

Your sitemap tells Google about all the pages on your marketplace:

In Search Console, go to Sitemaps in the left sidebar

Enter sitemap.xml in the input field

Click Submit

Your Sitemap URL

Your marketplace sitemap is automatically generated at:

https://www.yourmarketplace.com/sitemap.xml

After submitting, Google will start crawling your pages. Check back in a few days to see your search performance data, including impressions, clicks, and average position.

SEO Tips

SEO is a long-term strategy - results take months, not days
Focus on quality content that helps your users
Encourage sellers to write detailed listing descriptions
Get backlinks by being featured in blogs and directories
Use social media to drive traffic and brand awareness

Avoid These SEO Mistakes

Keyword stuffing (unnatural repetition of keywords)
Duplicate content across pages
Thin content with little value to users
Buying links or using link schemes