Custom Domain
Connect your own domain name to your marketplace for a professional, branded experience. This guide covers everything from purchasing a domain to configuring DNS records.
Quick answer
Why Use a Custom Domain?
A custom domain provides several key benefits for your marketplace:
Brand Trust
Customers trust professional domains over subdomains. A branded domain increases credibility and conversion rates.
SEO Benefits
Custom domains rank better in search engines and allow you to build domain authority over time.
Professional Email
Use your domain for business emails ([email protected]) instead of generic providers.
Full Control
You own the domain, giving you control over your marketplace's identity regardless of platform.
Domain Options
Default Prometora URL (Free)
Every marketplace gets a free branded URL on Prometora. This works immediately with no setup required:
prometora.com/s/your-storeGood for: Testing, development, or budget-conscious launches. You can use this URL as long as you want.
Custom Domain (Recommended)
Use your own domain for a fully branded, professional experience:
yourmarketplace.comwww.yourmarketplace.comshop.yourbrand.comGood for: Production marketplaces, established brands, serious businesses. Available on paid plans — see plans and pricing.
Prerequisites
Before setting up a custom domain, you'll need:
Purchase from any registrar (GoDaddy, Namecheap, Cloudflare, Google Domains, etc.)
You'll need to add DNS records at your registrar
Create your marketplace first before connecting a domain
Where to Buy a Domain
If you don't have a domain yet, here are popular registrars:
| Registrar | Starting Price | Notes |
|---|---|---|
| Cloudflare Registrar | ~$9/year (.com) | At-cost pricing, excellent DNS |
| Namecheap | ~$10/year (.com) | Free WHOIS privacy, good UI |
| Google Domains | ~$12/year (.com) | Simple interface, Google integration |
| GoDaddy | ~$12/year (.com) | Large selection, 24/7 support |
| Porkbun | ~$9/year (.com) | Affordable, free WHOIS privacy |
💡 Domain Naming Tips
- • Keep it short and memorable
- • Avoid hyphens and numbers if possible
- • Check social media availability for your brand name
- • Consider .com, .shop, .store, or .market extensions
- • Avoid trademarked names
Understanding DNS Records
DNS (Domain Name System) translates domain names to servers. Prometora uses a single record type for custom domains:
CNAME Record (Canonical Name)
Points one domain to another. You'll add one CNAME pointing your subdomain (like www) to domains.prometora.com - we handle the rest.
Step-by-Step Setup
Simple 3-Step Setup
Step 1: Add Your Domain in Prometora
Go to Store Settings → Custom Domain
Enter your domain name (e.g., www.yourmarketplace.com)
Click Add Domain - you'll see the CNAME record to add
Step 2: Add CNAME Record at Your Registrar
Add this single CNAME record at your domain registrar. The exact steps vary by registrar (see instructions below).
Required DNS Record
| Type | Name/Host | Value/Target | TTL |
|---|---|---|---|
| CNAME | www | domains.prometora.com | Auto or 3600 |
💡 Using www is Recommended
www.yourmarket.com as your primary domain. This works with all registrars. You can set up a redirect from the root domain (yourmarket.com) to www at your registrar.⚠️ Important
If you have existing DNS records for www (A or CNAME), delete them before adding the new CNAME record.
Registrar-Specific Instructions
GoDaddyClick to expand
1. Log in to your GoDaddy account
2. Go to My Products → find your domain → DNS
3. Delete any existing CNAME or A record for "www" (if present)
4. Click Add → Type = CNAME, Name = www, Value = domains.prometora.com
5. Click Save
NamecheapClick to expand
1. Log in to Namecheap and go to Domain List
2. Click Manage next to your domain
3. Go to the Advanced DNS tab
4. Delete any existing CNAME or A record for "www" (if present)
5. Click Add New Record
6. Type = CNAME Record, Host = www, Value = domains.prometora.com
7. Click the checkmark to save
CloudflareClick to expand
1. Log in to Cloudflare and select your domain
2. Go to DNS → Records
3. Delete any existing record for "www" (if present)
4. Click Add record
5. Type = CNAME, Name = www, Target = domains.prometora.com
6. Proxy status: Either "Proxied" (orange cloud) or "DNS only" works
7. Click Save
Google Domains / SquarespaceClick to expand
1. Go to domains.google.com (or Squarespace Domains)
2. Select your domain and go to DNS
3. Scroll to Custom records
4. Delete any existing record for "www" (if present)
5. Add CNAME: Host name = www, Type = CNAME, Data = domains.prometora.com
6. Click Save
PorkbunClick to expand
1. Log in to Porkbun and go to your domain
2. Click the DNS dropdown arrow
3. Delete any existing record for "www" (if present)
4. Add CNAME: Type = CNAME, Host = www, Answer = domains.prometora.com
5. Click Save
Step 3: Verify Your Domain
Return to Store Settings → Custom Domain in Prometora
Click Verify DNS
Wait 1-5 minutes for SSL certificate provisioning
Your domain is live! Visit https://www.yourdomain.com
That's it!
After Verification
Your domain is verified, but there are a few things to know about DNS propagation and optional Cloudflare settings.
DNS Propagation Time
Your Site May Not Load Immediately
You can check DNS propagation status using these tools:
Cloudflare Users: Recommended Settings
If your domain is managed through Cloudflare (either transferred to Cloudflare DNS or using Cloudflare as a proxy), enable these settings for the best experience:
1. Always Use HTTPS
This ensures all HTTP traffic is automatically redirected to HTTPS for security.
How to enable:
- Go to SSL/TLS in Cloudflare sidebar
- Click Edge Certificates
- Toggle "Always Use HTTPS" to ON
2. Apex Domain to WWW Redirect
If you're using www.yourdomain.com, set up a redirect so visitors who type just yourdomain.comare automatically sent to the www version.
How to set up:
- First, add a DNS record for the apex domain:
- Type:
A - Name:
@ - IP:
192.0.2.1(placeholder) - Proxy status: Proxied (orange cloud)
- Type:
- Go to Rules → Redirect Rules
- Click "Create rule"
- Use the "Redirect from root to WWW" template
- Set source:
https://yourdomain.com/* - Set target:
https://www.yourdomain.com/${1} - Status code: 301 (permanent redirect)
- Click Deploy
3. SSL Mode (if using Cloudflare proxy)
If your DNS record shows "Proxied" (orange cloud), ensure SSL mode is set correctly.
How to check:
- Go to SSL/TLS in Cloudflare sidebar
- Click Overview
- Set SSL mode to "Full" or "Full (strict)"
Not Using Cloudflare?
Domain Status
Your domain will show one of these statuses:
SSL Certificate
SSL (Secure Sockets Layer) encrypts data between your visitors and your marketplace, showing the padlock icon in browsers.
Automatic SSL
SSL certificates are automatically provisioned and renewed for all custom domains. You don't need to purchase or configure SSL separately.
Auto-Renewal
Certificates are renewed automatically before expiration. No action needed from you.
HTTPS Enforced
All traffic is automatically redirected to HTTPS. HTTP requests redirect to the secure version.
WWW vs Non-WWW
You can use either www.yourmarket.com or yourmarket.com as your primary domain:
Root Domain (yourmarket.com)
- • Shorter, cleaner URL
- • Modern convention for most websites
- • Requires CNAME flattening or ALIAS support (Cloudflare, Route53, DNSimple)
WWW Subdomain (www.yourmarket.com)
- • Traditional format, familiar to users
- • Works with any DNS provider via CNAME
- • Recommended for most setups
Recommendation: Use www.yourmarket.com as your primary domain - it works with every registrar. Set up a redirect from the apex (yourmarket.com) to www at your registrar so visitors land on the right URL either way.
Using a Subdomain
If you already have a website and want your marketplace on a subdomain (e.g., shop.yourcompany.com):
| Type | Name/Host | Value/Target |
|---|---|---|
| CNAME | shop | domains.prometora.com |
Replace shop with your desired subdomain name (store, marketplace, buy, etc.). Then add the domain shop.yourcompany.com in Prometora and verify it.
Email Configuration
Connecting a custom domain does NOT affect your email. If you have email on your domain (e.g., through Google Workspace, Microsoft 365), it will continue working.
✅ Safe to Keep
Troubleshooting
"Domain not verified" after adding records
- • Wait longer - DNS propagation can take up to 48 hours
- • Double-check the record values (no typos)
- • Ensure you deleted conflicting A/CNAME records
- • Try verifying again in 30 minutes
"SSL certificate error" or "Not secure" warning
- • SSL provisioning takes 5-10 minutes after DNS verification
- • If using Cloudflare, ensure proxy is OFF (gray cloud)
- • Clear your browser cache and try again
"This site can't be reached"
- • DNS records may not have propagated yet
- • Try accessing from a different device or network
- • Use a DNS checker tool to verify your records are live
"Redirect loop" or infinite loading
- • If using Cloudflare, set SSL/TLS mode to "Full" or "Full (strict)"
- • Disable any redirect rules at your registrar
- • Check for conflicting proxy settings
Email stopped working after domain setup
- • You may have accidentally deleted MX records
- • Only modify the CNAME record for www (or your chosen subdomain)
- • Contact your email provider to get MX records to re-add
DNS Checker Tools
Use these free tools to verify your DNS records are correct:
Frequently Asked Questions
Can I use multiple domains for one marketplace?
Yes! You can add multiple domains or subdomains. One will be primary (used for canonical URLs), and others will redirect to it. This is useful for typo domains or regional variations.
How do I transfer my domain to a different registrar?
Domain transfers don't affect your Prometora setup. After transfer, just make sure the same DNS records are configured at your new registrar. There may be brief downtime during transfer.
What happens if my domain expires?
Your marketplace will become inaccessible at that domain. Set up auto-renewal at your registrar to prevent this. Most registrars offer a grace period to renew expired domains.
Can I change my domain later?
Yes, you can add a new domain and remove the old one anytime. Consider SEO impact - set up redirects from the old domain if it had traffic and search rankings.
Do I need to buy SSL separately?
No! SSL certificates are included free and automatically managed. All custom domains get HTTPS enabled automatically.