Reviews & Seller Reputation
Build trust on your marketplace with customer reviews and seller reputation scores. Prometora supports both manual reviews added by administrators and automated verified reviews submitted by buyers after purchases.
Overview
The review system has two components:
Manual Reviews
Added by the marketplace owner through the dashboard. Useful for migrating reviews from another platform or adding testimonials.
All plansVerified Reviews
Submitted by real buyers via automated email requests sent after purchases. These display a "Verified Purchase" badge.
Pro plan and aboveReviews are tied to sellers, building a seller reputation score that is displayed on seller profile pages and as trust badges on product listings.
How to Access
Go to Store Settings → Reviews to manage review settings, view all reviews, and moderate pending reviews.
Prerequisite: Seller Profiles
Seller profiles must be enabled for the review system to work. Enable them in Product Detail Settings → Seller Profiles. Without seller profiles, reviews cannot be tied to sellers and the automated system will be disabled.
Automated Review Requests
When enabled, Prometora automatically emails buyers after a purchase and invites them to leave a review for their seller. This is the primary way to collect genuine, verified reviews on your marketplace.
How It Works
Buyer makes a purchase
A review request is scheduled when the order is paid (digital items) or when the seller marks it as shipped (physical items).
Waiting period
The system waits for your configured delay (default: 7 days) to give the buyer time to receive and experience the product.
Review request email
An email is sent to the buyer with the seller name, purchased items, and a link to submit a review. The email uses your marketplace branding.
Buyer submits review
The buyer clicks the link, rates the seller (1-5 stars), writes a review, and optionally chooses to remain anonymous.
Review published
The review is published immediately (auto-approve mode) or held for your approval (manual-approve mode). The seller's average rating is updated automatically.
Review Settings
Configure the automated review system in the Automated Reviews panel at the top of the Reviews tab:
Enable automated review requests
Send review request emails to buyers after purchases
Request delay (days)
Number of days after purchase/shipping to send the review request.
Moderation mode
Trigger Timing
- Digital products: The delay timer starts when payment is confirmed.
- Physical products (shipping): The delay timer starts when the seller marks the order as shipped.
Plan Requirements
Automated review requests require a Pro plan or higher. Starter plan users will see a prompt to upgrade. Manual reviews (added by the marketplace owner) are available on all plans.
Review Moderation
When moderation mode is set to Manual approval, buyer-submitted reviews are held in a "Pending Moderation" queue until you approve or reject them.
February 8, 2026
Amazing seller! The handmade earrings were beautiful and arrived quickly. Would definitely buy again.
Approved reviews are published on the seller's profile and update their rating. Rejected reviews are hidden and do not affect the seller's rating.
Seller Reputation Display
Approved reviews contribute to a seller's reputation, which is displayed in two places on your storefront:
Seller Profile Page
The seller's profile page shows their average rating, total review count, and a full list of reviews with pagination.
Product Listing Trust Badge
On product detail pages, a trust badge appears next to the "Sold By" link showing the seller's rating and review count.
Sold by
Verified reviews display a Verified Purchase badge, giving buyers confidence that the review is from a real transaction.
Buyer Review Submission
When a buyer clicks the review link in their email, they are taken to a review submission page on your storefront (with your branding and theme). The page shows:
- The seller's name and profile image
- The items they purchased
- A 1-5 star rating selector
- A text area for their review
- An option to submit anonymously (first name is shown by default)
Review links expire after 30 days. If the buyer visits an expired or already-used link, they see an appropriate message instead of the form.
Custom Domain Support
Review submission pages work on both your yourdomain.com/review/... custom domain and the default prometora.com/s/your-store/review/... URL. The email links automatically use the correct domain for your store.
Review Request Email
The review request email is sent with your marketplace branding and includes:
Hi Sarah,
How was your experience with Jane's Crafts? We'd love to hear your feedback.
You purchased:
- Handmade Earrings
- Silver Bracelet
This link expires in 30 days.
Emails are sent in the language configured for your store (English and Danish are supported). Review request emails are sent daily at 8:00 AM UTC for all orders that have reached their delay period.
Review Statistics
The Reviews panel shows all listings that have reviews, with per-listing statistics:
Handmade Pottery Bowl
12 reviews
Vintage Camera Lens
5 reviews
Artisan Candle Set
No reviews yet
Viewing Reviews
Click on a listing to see all its reviews. Each review shows the reviewer name, rating, date, review text, and type badges:
Handmade Pottery Bowl
12 reviews • 4.8 average
December 15, 2025
Beautiful craftsmanship! The bowl is even more stunning in person. Fast shipping and well packaged.
December 10, 2025
Great quality bowl. The only reason for 4 stars is shipping took a bit longer than expected, but the seller communicated well.
Adding Manual Reviews
As a marketplace owner, you can manually add reviews to any listing. Manual reviews are useful for:
- Migrating reviews from a previous platform
- Adding testimonials from customers who contacted you directly
- Seeding initial reviews for new sellers (with permission)
Select the listing you want to add a review to
Click "Add Review"
Enter the reviewer name, rating (1-5 stars), and review text
Optionally set a custom date (for historical reviews)
Click "Save Review" to publish
Manual reviews are published immediately and marked with a Manual badge in the dashboard. On the storefront, they appear like any other review but without the "Verified Purchase" badge.
Authenticity Warning
Only add legitimate reviews. Fake reviews can damage trust and may violate consumer protection laws in some jurisdictions. Always be transparent with your customers.
Editing & Deleting Reviews
You can edit or delete any review (both manual and verified) from the reviews list:
- Edit (pencil icon): Fix typos, remove inappropriate language, or redact personal information
- Delete (trash icon): Remove fake, policy-violating, or wrong-listing reviews
When a review is edited or deleted, the seller's average rating and the listing's review statistics are recalculated automatically.
Best Practices
Best Practices
- Use auto-approve for most stores: Start with auto-approve to reduce friction and only switch to manual approval if you encounter problems
- Set an appropriate delay: 5-7 days works well for digital products, 7-14 days for physical products that need shipping time
- Keep negative reviews: Legitimate negative reviews build trust more than all 5-stars
- Be consistent: Apply the same moderation standards to all reviews
- Check pending reviews regularly: If using manual approval, review pending submissions frequently to keep buyers engaged
- Encourage reviews: The automated system handles this, but you can also remind buyers through other channels
Why Reviews Matter
Higher Conversion
Products with reviews convert 270% better than those without
Build Trust
88% of consumers trust online reviews as much as personal recommendations
Seller Accountability
Public reputation scores incentivize sellers to provide great service