Seller Dashboard
The seller dashboard is where vendors manage their listings, orders, messages, and earnings on your marketplace.
Quick answer
Overview
When sellers register on your marketplace, they get access to their own dashboard where they can:
- View sales statistics and earnings
- Create and manage listings
- Handle orders and fulfillment
- Communicate with buyers
- Connect their Stripe account for payouts
- Manage bookings (for service/rental marketplaces)
How Sellers Access Their Dashboard
Dashboard Home
The main dashboard shows key metrics at a glance:
Dashboard
The seller dashboard: navigation on the left, key metrics front and center.
Listing Views
Below the summary cards, the dashboard home shows a Most Viewed Listingspanel - the seller's own listings ranked by views. Only listings that have been viewed at least once appear, so the panel stays empty until traffic starts coming in. Every card in My Listings also carries an eye-icon views badge with the same count. Views are counted once per visitor session, exclude the seller's own visits, and filter out bots, so the numbers reflect real buyer interest.
My Listings
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Dashboard home
The eye badge on every My Listings card, and the top five by views on the dashboard home.
Stripe Connect for Sellers
Before sellers can receive payments, they must connect their Stripe account:
Seller clicks "Connect with Stripe" on their dashboard
They complete Stripe's onboarding flow (identity verification, bank account)
Once verified, they can create listings and receive payments
Payouts are sent automatically to their bank (minus your commission)
Important
Managing Listings
From the My Listings section, sellers can:
Create New Listings
Add new products or services with photos, descriptions, pricing, and custom fields.
Edit Existing Listings
Update pricing, availability, descriptions, and photos at any time.
Duplicate Listings
Copy an existing listing in one click to post similar ones faster - great for recurring sessions or product variations. The copy is saved as an editable draft (with photos carried over) and stays hidden until the seller publishes it.
Publish/Unpublish
Control visibility by publishing or temporarily hiding listings.
View Performance
Every listing card shows a views count (the eye icon) so sellers can see how much interest each listing is getting. Views are counted once per visitor session and exclude the seller's own visits, so the numbers reflect real buyer interest.
Handling Orders
The My Orders section shows all orders for the seller's listings:
- New orders: Orders waiting to be processed
- Order details: Buyer info, items purchased, shipping address
- Update status: Mark as processing, shipped, or completed
- Add tracking: Enter shipping tracking numbers
- Communicate: Message buyers about their orders
Download Receipt
Sellers can generate a printable receipt for any order directly from the My Sales page. The receipt opens in a new tab and can be printed or saved as PDF to share with buyers.
Export Sales to CSV
Sellers can export all their sales data as a CSV file from the My Sales page. The export includes transaction details, customer info, item breakdown, fees, and earnings — ready to open in Google Sheets or Excel.
Messages
The Messages section enables direct communication with buyers:
- View all conversations organized by listing
- Respond to buyer inquiries before purchase
- Handle post-purchase questions
- Receive email notifications for new messages
Bookings (Service Marketplaces)
For service or rental marketplaces, sellers also have a Bookings section:
View Booking Requests
See all pending booking requests with dates, times, and customer details.
Accept or Decline
Approve or reject booking requests based on availability.
Manage Availability
Set available dates and times for bookable services.
Calendar View
Switch between list and calendar view to visualize bookings. The calendar supports both month and week views with color-coded booking chips (yellow for pending, green for confirmed, blue for completed, gray for cancelled, red for declined). Click any day to filter bookings for that date.
Account Settings
Sellers can manage their account from the Settings section:
- Profile: Update name, bio, and profile photo
- Profile URL: Claim a custom address for the public profile page under Business Information — e.g.
/sellers/noble-consultancyinstead of an ID. Live availability check, a one-click suggestion from the business name, and old links keep working after a change - Finance: View payouts, balance, transactions, account details, and tax documents - all inline in the marketplace dashboard
- Notifications: Email notification preferences
- Sign out: Log out of the seller account
Seller Search
Buyers can search for sellers by name directly from the storefront search bar. When a buyer types a name, matching sellers appear in the search dropdown alongside listing results, with their profile image and first name. Clicking a seller navigates to their seller profile page.
How It Works
The search bar shows two sections when results are found: Sellers (matched by first name) and Listings (matched by title or description). Only active, approved sellers appear in search results.
Features by Marketplace Type
Different marketplace templates offer slightly different seller features:
| Feature | Product | Service | Rental |
|---|---|---|---|
| Product Listings | ✓ | ✓ | ✓ |
| Order Management | ✓ | ✓ | ✓ |
| Booking Calendar | — | ✓ | ✓ |
| Availability Management | — | ✓ | ✓ |
| Shipping Settings | ✓ | — | — |
| Receipt Download | ✓ | ✓ | ✓ |
| CSV Export | ✓ | ✓ | ✓ |
Tips for Marketplace Owners
- Create a seller guide explaining how to use the dashboard
- Send welcome emails to new sellers with onboarding instructions
- Monitor seller activity in your admin dashboard
- Set clear expectations for response times and fulfillment