Seller Dashboard
The seller dashboard is where vendors manage their listings, orders, messages, and earnings on your marketplace.
Quick answer
What is in the sidebar
Every seller account is also a buyer account, so the sidebar mixes the two. This page follows it top to bottom. Items only appear when your marketplace uses the feature (bookings, downloads, plans).
| Menu item | What it is for |
|---|---|
| Dashboard | Sales figures, pending payouts, most viewed listings, Stripe status |
| Messages | Conversations with buyers, custom offers |
| My Orders, My Downloads, My Wishlist, My Bookings | The seller's own purchases and bookings as a buyer |
| My Sales | Orders placed on the seller's listings, shipping, receipts, CSV export |
| My Listings, Create Listing | Create, edit, arrange and publish listings |
| Finance | Payouts, balance, transactions, bank account, tax documents |
| Manage Bookings | Requests, upcoming sessions, rescheduling, availability |
| Availability | The seller's working hours, days off and time off, shared by all their listings. Only on marketplaces where a listing type books from the seller's hours |
| Plan | The seller's subscription, when you sell seller plans |
| Settings | Profile, business details, profile URL, badges, time zone |
Dashboard Home
The first page shows four numbers: total listings, total orders, total revenue and pending payouts. Below them sit quick actions (create a listing, view listings, view payments) and the most viewed listings. A seller who has not connected Stripe yet sees a banner with their pending earnings and a Connect button; one who started but did not finish sees a reminder to complete verification.
Dashboard
The seller dashboard: navigation on the left, key metrics front and center.
Listing Views
Below the summary cards, the dashboard home shows a Most Viewed Listingspanel - the seller's own listings ranked by views. Only listings that have been viewed at least once appear, so the panel stays empty until traffic starts coming in. Every card in My Listings also carries an eye-icon views badge with the same count. Views are counted once per visitor session, exclude the seller's own visits, and filter out bots, so the numbers reflect real buyer interest.
Marketplace owners can also surface these numbers to buyers: the Featured Listings component in the page builder has a Show View Counts toggle that adds a "viewed in the last 7 days" badge to listing cards as social proof. The badge only appears once a listing passes a minimum number of recent views.
My Listings
Hand-thrown ceramic vase
$180 · Published
Dashboard home
The eye badge on every My Listings card, and the top five by views on the dashboard home.
Stripe Connect for Sellers
Sellers are paid through their own Stripe account, but they do not need it on day one:
The seller lists and sells straight away. Buyers pay your marketplace, and the seller's share is held as pending earnings, shown on their dashboard home
When ready, they click Connect with Stripe and complete Stripe's onboarding (identity check, bank account)
The moment Stripe verifies them, the pending earnings are transferred automatically and the seller gets an email listing the sales included
From then on each sale pays out to their Stripe account minus your commission, and Stripe sends the money on to their bank
You have $180 in pending earnings!
You need to connect a Stripe account to receive payments for your sales.
Connect nowYour earnings are on the way
$180 from 3 sales transferred to your Stripe account. New sales pay out as they happen.
Nothing is lost by listing first. The seller gets an email listing the sales included in the transfer.
Verified badge
Messages
Conversations with buyers, one thread per listing, before and after a purchase. New messages also arrive by email. When custom offers are on, the seller sends a priced offer from inside the thread and the buyer pays it there. See Messaging and Custom Offers.
My Orders, My Downloads, My Wishlist, My Bookings
These four are the seller's buyer side: things they bought, digital files they can download, listings they saved, and sessions they booked with other sellers. Sales of their own listings are not here; those live under My Sales. Sellers mix the two up, so it is worth saying once in your seller guide.
My Sales
Every order placed on the seller's listings, with three totals on top: total sales, total earnings and pending payouts. Each sale expands to show the buyer, the items, the fee taken and what the seller earns, so the numbers on the Finance page are never a surprise.
- Purchase requests: when a listing requires the seller's approval, requests wait at the top of the page to be approved or declined. The buyer is not charged until approval.
- Shipping: orders that need shipping show as Awaiting Shipment. The seller enters a carrier and tracking number and marks the order shipped, which is what releases the payout on shipped orders. Where you offer shipping labels, the label cost is deducted from that sale's earnings and shown on it.
- Message buyer: opens the conversation for that order.
Hand-thrown ceramic vase
Order #ORD-2026-0417 · Maria K. · Sep 24, 2026
Marking the order shipped is what releases this sale's payout. The label cost only appears where you sell labels.
Download Receipt
Sellers can generate a printable receipt for any order directly from the My Sales page. The receipt opens in a new tab and can be printed or saved as PDF to share with buyers.
Export Sales to CSV
Sellers can export all their sales data as a CSV file from the My Sales page. The export includes transaction details, customer info, item breakdown, fees, and earnings — ready to open in Google Sheets or Excel.
My Listings and Create Listing
The listing form itself is defined by you under Listing Form: which fields sellers see, which listing types exist, pricing model, calendar, price options. When you allow it under Product Detail, the form also has a Pairs with card where a seller picks up to six of their own listings to show first in the related products on that listing's page. From My Listings sellers can:
Stoneware espresso cups
Weekend pottery workshop
Hand-thrown ceramic vase
Raku firing evening
Pending Approval and Rejected only appear when listing approval is on. A rejected listing can be edited and resubmitted.
Create New Listings
Add new products or services with photos, descriptions, pricing, and custom fields.
Listing Status
Each card carries a status: Draft (saved, not visible), Pending Approval (waiting for you, when listing approval is on), Published, Rejected (the seller gets an email with your reason and can edit and resubmit) and Sold. See Moderation.
Edit Existing Listings
Update pricing, availability, descriptions, and photos at any time.
Set the Listing URL
Each listing gets a readable web address based on its title (for example/listings/handmade-ceramic-mug). Sellers can change it in the Listing URL field while the listing is a draft; after publishing it stays fixed so shared links never break. Marketplace owners can still change it later, and the old address redirects to the new one. See Listing URLs.
Arrange Listings on Your Profile
On My Listings (with the "All" tab selected and no search active), drag a listing by its grip handle to change its position; on mobile, use the up and down arrows. The order is saved automatically and is the order buyers see on your public seller profile. Listings you have not arranged yet appear after the arranged ones, newest first, and a duplicated listing starts unplaced. A View profile link next to the list opens your public profile so you can check the result. The controls only appear when the marketplace has seller profiles enabled and shows listings on them.
Duplicate Listings
Copy an existing listing in one click to post similar ones faster - great for recurring sessions or product variations. The copy is saved as an editable draft (with photos carried over) and stays hidden until the seller publishes it.
Publish/Unpublish
Control visibility by publishing or temporarily hiding listings.
View Performance
Every listing card shows a views count (the eye icon) so sellers can see how much interest each listing is getting. Views are counted once per visitor session and exclude the seller's own visits, so the numbers reflect real buyer interest.
Manage Bookings
For service or rental marketplaces, sellers also have a Manage Bookings section. This page covers what the seller sees; for the settings behind it, see the Bookings section, in particular rescheduling and booking payouts.
Manage Bookings
Needs action
2
Total Bookings
9
Confirmed
6
Needs your action (2)
Weekend pottery workshop
Sat, Oct 3, 2026 at 10:00 AM - 11:30 AM
New time requested
Requested: Sun, Oct 4, 2026 at 2:00 PM - 3:30 PM
Current: Sat, Oct 3, 2026 at 10:00 AM - 11:30 AM
“Saturday clashes with a family thing. Could we do Sunday afternoon?”
What needs your answer sits on top, then the next sessions, then history. Clicking a tile filters to it.
Work Through Your Bookings
Bookings are grouped by what needs doing rather than by when they were made. Needs your action comes first: booking requests waiting for your answer, and customers asking to move a booking. Then Upcoming, soonest session first, and Past, which also holds cancelled and declined bookings. The Needs actiontile at the top counts the same set as the badge in the sidebar; clicking any tile filters the list and scrolls you to it. A multi-night stay counts as upcoming until its last day is over.
Accept or Decline
Approve or reject booking requests based on availability.
Reschedule a Booking
On time-slot bookings that are pending or confirmed, Reschedule moves the booking to another slot on the same listing. Only slots with room for the party are offered. The buyer gets an email with the new time (and your optional note), the booking number and payment stay the same, and the old slot frees up. Nothing is charged or refunded. There is no deadline on your side, so a last-minute change is always possible. On a booking request you have not accepted yet, the dialog also offers Approve this booking at the new time, ticked by default: one click moves and accepts it, and the customer gets a single email with the new time instead of two. Untick it to move the request without accepting it.
Payout Held Until After the Session
If the marketplace holds payouts until the session is done, each paid booking shows Payout held, then the date it will be released once the session is over. It is released when the customer confirms, or automatically on that date. If the customer reports a problem, the booking says so with what they wrote, and the payout waits for the marketplace owner. You get an email when it is released. See payout after completion.
Answer a Reschedule Request
When the marketplace allows it, customers can ask for a different time up to a set number of hours before the session. The request appears on the booking with both times side by side: Approve new time moves the booking, Decline keeps it where it is, and the customer is emailed either way. The requested slot is not reserved while you decide, so if it fills up first the approval is refused and you can offer another time instead. A customer can also take their request back before you answer it, and you get an email saying so.
Multi-Session Prices
When you have switched on multi-session discounts for a listing type, the listing form shows a Multi-session prices table under the price. The seller adds tiers such as 2+ sessions at £185 each and 3+ sessions at £175 each, always below the regular price. A customer who books that many dates together pays the tier price on every session, each session is still its own booking, and Manage Bookings shows which price applied. On approval-required marketplaces the sessions arrive as one request, and the customer pays all approved sessions together. Tiers do not apply to sessions booked with a price option, participant pricing, or pay in person. See multi-session bookings.
Manage Availability
Set available dates and times for bookable services.
Calendar View
Switch between list and calendar view to visualize bookings. The calendar supports both month and week views with color-coded booking chips (yellow for pending, green for confirmed, blue for completed, gray for cancelled, red for declined). Click any day to filter bookings for that date.
Reschedule on a booking request
Current time
Weekend pottery workshop
Sat, Oct 3, 2026 at 10:00 AM - 11:30 AM
Pick a new time slot
Sun, Oct 4, 2026
Full slots are struck through. The approval box only appears on a request you have not accepted yet.
Availability
On marketplaces where the owner has switched on "Book from the seller's hours" for a listing type, sellers get an Availability page in their menu. It holds one set of hours for all their listings, so they never add time slots to a listing of that type. Until hours are saved, the dashboard shows a "Set your hours" reminder and customers cannot book them.
- Weekly hours: one or more blocks per weekday, with "Copy to Monday-Friday".
- Booking rules: how often sessions may start (every 5 to 60 minutes), a break between sessions (none by default) and how far ahead customers can book.
- Different hours on a date: a day off, or other hours than usual on one date.
- Time off: block part of a day, such as a break or an appointment.
- Your week / Month: a calendar of the seller's hours and everything that blocks them across all their listings: bookings, bookings awaiting payment, scheduled group sessions and time off. Click a booking to open it in Manage Bookings, a scheduled session to edit its listing, or time off to edit it. + on a day adds time off; in the month view, clicking a day opens its week.
How start times are calculated, lengths per price option and percentage block discounts are explained on the Availability docs.
Finance
The seller's money page, inside your marketplace rather than on Stripe's site. Five tabs:
- Payouts: what has been sent to the seller's bank and when the next payout is due.
- Balance: what is available and what is still pending in their Stripe account.
- Transactions: every sale with the fee deducted, plus refunds.
- Account: the connected bank account and Stripe details.
- Tax documents: the yearly forms Stripe issues, where your marketplace uses them.
The same data Stripe shows, without sending the seller to Stripe. Sample figures.
Two situations change what a sale pays out. Before the seller connects Stripe, earnings sit as pending on the dashboard home and are transferred in one go when they finish onboarding. On booking marketplaces with payout after completion, each session's payout is held until the session is over and the customer has not reported a problem.
Plan
Only present when you sell seller subscription plans. The seller sees their current plan, how many listing tokens remain, the price of extra listings, and can switch or cancel. Without a plan they can keep their existing listings but cannot publish new ones, and the page says so. A failed subscription payment shows here too, with an Update billing button, while Stripe retries.
Settings
- Personal information: name, email, phone, country.
- Business information: business name and address, shown on the public profile.
- Invoices: issue numbered invoices instead of receipts for paid bookings. See Invoices below.
- Profile URL: a custom address for the public profile page, e.g.
/sellers/noble-consultancyinstead of an ID, with a live availability check and a suggestion from the business name. Old links keep working after a change. - Profile photo and banner: the banner sits across the top of the seller profile page and can be repositioned and zoomed.
- Badges: badges you have given the seller, and the ones they can still earn. Sellers cannot award themselves one.
- Your time zone: on booking marketplaces where you allow seller time zones, the zone the seller's sessions take place in. Booking times, deadlines and calendar invites follow it; unset means the marketplace's zone.
Invoices
Customers get a receipt for every paid booking. That is enough for most of them, but a VAT-registered seller, or one whose customer is a business or a school, needs a numbered invoice with their own business details on it. Under Settings → Invoices a seller turns on Issue invoices instead of receipts and fills in their details once. From then on every paid booking gets an invoice in place of the receipt: same PDF, same email, same download buttons in My Bookings and Manage Bookings, now titled Invoice and numbered in order.
The seller fills this in once, every paid booking gets a numbered invoice
VAT number
Company number
VAT rate included in your prices (%)
Invoice number prefix
Next invoice number
Note at the bottom of the invoice
Last issued: INV-1000
Bright Stage Academy
INVOICE
INV-1001
Oct 16, 2026
Booking BK-4821
PROVIDED BY
Bright Voices Coaching Ltd
12 Mill Lane, Leeds LS1 4AB
VAT GB123456789
Company no. 09876543
Paid in full. Thank you!
The customer paid £120.00 as always. The invoice works the VAT back out of that price, it never adds it on top.
- Needs a business name and address under Business information first. Until then the switch is greyed out.
- Prices and checkout do not change. The VAT rate is the one already included in the seller's prices. Leave it empty when not VAT registered and the invoice has no VAT lines.
- Numbers run in order from the starting number, padded to four digits (INV-0001), and are issued when a booking is paid. Bookings paid before the switch get a number the first time they are downloaded.
- Test bookings (sandbox or test keys) get TEST-INV-0001 and up from a separate counter, so the real sequence only ever holds real sales.
- Per seller. Sellers who leave it off keep sending receipts, and nothing changes for them.
- Invoices cover paid bookings. The Invoices card only shows on marketplaces with a bookable listing type.
As the marketplace owner you see each seller's invoice details read-only in their seller details. Whether a seller needs to invoice, and what an invoice must contain in their country, is up to the seller and their adviser.
For marketplace owners
- Send new sellers a short guide: where sales are (My Sales, not My Orders), that they can list before connecting Stripe, and how payouts arrive.
- You can open any seller's listings, sales and bookings from your own dashboard, and create or edit listings on their behalf under Managed Sellers.
- Set expectations for response times on requests and messages; the Needs action count in the sidebar is what sellers see first.