Seller Profiles

The Profile Page

Public seller profiles build trust and let buyers browse a seller's listings, reviews, and story. Sellers fill in their own profile info from the seller dashboard, and you (the owner) control which parts show on the public page.

• Banner image: A wide cover photo behind the profile header, which sellers can reposition and zoom (see below)
• Display name: Shown on listings and the public profile page
• Tagline: A short one-liner under the seller name (e.g., "Curator of hand-picked 70s ceramics")
• Bio: Longer description that appears on the seller's public page
• Social links: Optional Instagram, X, website, etc.
• Stats pill row: Rating · reviews · listings · joined date — auto-populated
• Public profile fields: Owner-selected signup fields like region or languages (see below)
• Seller badges: Owner-defined trust labels such as "ID Verified", optionally granted automatically after Stripe verification (see below)

Banner Image

Sellers upload a wide banner photo for their profile header. Because a great photo is rarely cropped the way a fixed frame wants it, they can drag to reposition and use a zoom slider to choose exactly what shows, instead of being stuck with an automatic center crop. The camera button and zoom slider both pick up your store theme color, so the editing controls look like part of your marketplace.

Seller settings autosave with per-field Saving / Saved /Unsaved indicators — sellers don't need to hit a save button.

Sections & Ordering

You control every seller's public profile page from the Seller Profiles tab, with a live preview that updates as you make changes. The controls come in two groups:

• Profile header — show/hide toggles for the tagline, bio, overall rating, and social links (these have fixed positions in the header)
• Page sections — the listings grid, reviews list, and public profile fields. Each can be toggled, and you can drag to reorder how the blocks stack on the page (e.g. reviews above listings)

Custom Profile URL

Sellers can claim a vanity profile URL from their own dashboard under Settings → Business Information — e.g. /sellers/noble-consultancy instead of a long ID — turning their profile into a personalized storefront they can put on business cards and social bios. URLs are unique per marketplace, with a live availability check and a suggestion based on the business name. Old ID-based links keep working forever (a renamed URL even redirects to the new one), and you can set the URL on behalf of Managed Sellers.

Public Profile Fields

Custom signup fields (like "Region" or "Languages") can be shown to buyers on the seller's public profile. Every field is private by default — you opt fields in one by one, right inside the Public Profile Fields section row on the Seller Profiles tab, so nothing is exposed unless you decide it should be. Fields appear on the profile in the same order as the signup form, and file fields can never be made public.

Seller Badges

Badges are small trust labels shown next to a seller's name on their profile and on every listing they sell. You define them on the Seller Profiles tab with any label you like ("ID Verified", "Business Verified", "Top Seller"), pick an icon and a colour from a small palette (or let it follow your theme colour), and optionally add a tooltip.

A badge can be granted automatically when Stripe verifies the seller. Every seller who connects payouts goes through Stripe's identity check, so this gives you a buyer-facing "verified" mark with no extra work. A badge can also follow a signup answer: on the Signup Form tab you can say “sellers who answer Private seller get the Private seller badge”, and the badge changes whenever the answer does. And badges can be given and removed by hand for each seller under Sellers & Buyers, which is how you surface checks you run yourself, such as a business verification through a third-party service.

1. Start from a template or add your own. Two templates are offered: ID Verified (blue shield, automatic granting already on) and Top Seller (amber star, manual). "Add your own" opens a blank badge.
2. Give it a label. The Label box at the top of the badge is the text buyers see on the chip, up to 30 characters, e.g. "Top Seller". It is the only required field; a badge without a label is not saved.
3. Pick an icon and a colour. Five icons and a small palette (blue, green, amber, purple, rose, gray) or Theme colour to follow your store's primary colour. Blue is the default because buyers already read it as "verified".
4. Add a tooltip (optional). Shown when a buyer hovers the badge, e.g. "Identity verified through our payment provider".
5. Say how to earn it (optional). Sellers see their own badges in their dashboard settings; if you fill this in, sellers who don't have the badge yet also see it listed under "Badges you can earn" with your instructions, e.g. "Email us a copy of your business registration". Leave it empty to keep the badge unadvertised.
6. Assign it. Open a seller under Sellers & Buyers and tick the badge in the new Badges section, switch on automatic granting and let Stripe do it, or map a signup answer to it on the Signup Form tab. A badge fed by a signup answer shows an Auto: signup answer … note on its card here; the rule itself is edited next to the question.

Every change saves on its own (you'll see Saving and Saved on the row), the live preview shows the chips under the sample seller as you edit, and you can define up to ten badges per marketplace. Deleting a badge removes it from every seller who had it.

Giving a badge to a seller

Open the seller under Store Settings → Sellers & Buyers (the eye icon on their row). The detail view has a Badges section listing every badge you have defined: tick the ones this seller should carry and save. Automatically granted badges show up already ticked, and you can untick them. The seller list shows each seller's badges under their name, so you can see at a glance who has what.

Where buyers see them

Two places: under the seller's name in the profile header, and next to the "Sold by" line on every listing the seller has. Hovering a badge shows its tooltip.

What sellers see

In their own dashboard under Settings → Business Information, sellers see the badges they hold, and, for any badge you gave a "how to earn it" text, a Badges you can earn list with your instructions. Sellers can't add or remove badges themselves. Badges without earn text are not shown to sellers who don't have them.

SEO & Search Engine Indexing

Seller profiles ship with SEO built in: page titles and descriptions from the seller's name and tagline, social-share cards using their banner or profile photo, canonical URLs that prefer the vanity slug, and inclusion in your store sitemap. If a seller changes their profile URL, the old link 301-redirects to the new one. For marketplaces whose sellers prefer not to be discoverable via search, the Search Engine Indexing toggle on the Seller Profiles tab adds noindex to every profile and removes them from the sitemap.