Seller Profiles
Every seller gets a public profile page — their personalized storefront. Control what buyers see on it, in what order, and how it appears in search engines. Find it under Store Settings → Seller Profiles.
Quick answer
/sellers/noble-consultancy) from their dashboard settings.Enable Seller Profiles
The Profile Page
Public seller profiles build trust and let buyers browse a seller's listings, reviews, and story. Sellers fill in their own profile info from the seller dashboard, and you (the owner) control which parts show on the public page.
- Banner image: A wide cover photo behind the profile header, which sellers can reposition and zoom (see below)
- Display name: Shown on listings and the public profile page
- Tagline: A short one-liner under the seller name (e.g., "Curator of hand-picked 70s ceramics")
- Bio: Longer description that appears on the seller's public page
- Social links: Optional Instagram, X, website, etc.
- Stats pill row: Rating · reviews · listings · joined date — auto-populated
- Public profile fields: Owner-selected signup fields like region or languages (see below)
Ella Vintage
Curator of hand-picked 70s ceramics
About
Finding forgotten ceramic treasures from the 70s and giving them new homes. Each piece is hand-photographed and shipped with care. Based in Copenhagen.
Banner Image
Sellers upload a wide banner photo for their profile header. Because a great photo is rarely cropped the way a fixed frame wants it, they can drag to reposition and use a zoom slider to choose exactly what shows, instead of being stuck with an automatic center crop. The camera button and zoom slider both pick up your store theme color, so the editing controls look like part of your marketplace.
Controls inherit your store theme color.
Seller settings autosave with per-field Saving / Saved /Unsaved indicators — sellers don't need to hit a save button.
Sections & Ordering
You control every seller's public profile page from the Seller Profiles tab, with a live preview that updates as you make changes. The controls come in two groups:
- Profile header — show/hide toggles for the tagline, bio, overall rating, and social links (these have fixed positions in the header)
- Page sections — the listings grid, reviews list, and public profile fields. Each can be toggled, and you can drag to reorder how the blocks stack on the page (e.g. reviews above listings)
Profile header
Page sections — drag to reorder
A live preview beside the controls shows the profile page update as you toggle and drag.
Custom Profile URL
Sellers can claim a vanity profile URL from their own dashboard under Settings → Business Information — e.g. /sellers/noble-consultancy instead of a long ID — turning their profile into a personalized storefront they can put on business cards and social bios. URLs are unique per marketplace, with a live availability check and a suggestion based on the business name. Old ID-based links keep working forever (a renamed URL even redirects to the new one), and you can set the URL on behalf of Managed Sellers.
Lowercase letters, numbers, and hyphens. A suggestion based on the business name is one click away.
Public Profile Fields
Custom signup fields (like "Region" or "Languages") can be shown to buyers on the seller's public profile. Every field is private by default — you opt fields in one by one, right inside the Public Profile Fields section row on the Seller Profiles tab, so nothing is exposed unless you decide it should be. Fields appear on the profile in the same order as the signup form, and file fields can never be made public.
Where the fields come from
SEO & Search Engine Indexing
Seller profiles ship with SEO built in: page titles and descriptions from the seller's name and tagline, social-share cards using their banner or profile photo, canonical URLs that prefer the vanity slug, and inclusion in your store sitemap. If a seller changes their profile URL, the old link 301-redirects to the new one. For marketplaces whose sellers prefer not to be discoverable via search, the Search Engine Indexing toggle on the Seller Profiles tab adds noindex to every profile and removes them from the sitemap.