Build Seller Signup as a Multi-Step Wizard with Custom Gates
Seller signup now lives in its own Signup Form tab in store settings, and you can turn it into a guided, multi-step wizard. Define your own gates (the steps a seller moves through), then drag each field into the gate where you want it asked. A long, intimidating form becomes a few focused screens, and you decide exactly what gets collected at each one.
Two more things landed alongside it. You now control when the “continue later” resume email fires, and sellers who start but don't finish show up as incomplete applications (drafts) in Seller Management, so you can follow up instead of losing them. A live preview shows the form exactly as your sellers will see it as you build.
“Continue later” email
When to email applicants a link to resume. Fires once.
Add or remove gates, drag fields between them, and choose when the resume email fires — all in the new Signup Form tab.
Buyer Approval: Approve Purchases Before They're Final
Some marketplaces can't let just anyone buy. Maybe you vet who gets access to a limited run, screen renters before a booking, or confirm a buyer is the right fit for a sensitive item. The new Buyer Approval flow turns any listing into Request to Purchase: the buyer requests, you (or the seller) review them, and the sale is only finalized once it's approved.
It's a per-listing toggle, so you choose exactly which listings require approval. The buyer's profile is captured at request time so you have what you need to decide, every step sends a branded, itemized email, and there's a message-the-buyer button right on the approval card if you need to ask a question first.
Hand-thrown ceramic vase · $180
Requested by Maria L. — profile attached
Approved — the buyer gets a branded email and a link to finish payment. Only then is the order final.
Per-listing toggle. Buyer profile captured at request. Every step emailed.
More Improvements
Other things shipped this week.
- New Custom HTML block in the page editor, with optional AI generation - drop in raw HTML, or describe what you want and let AI write it. The Text Block also gained an "Edit HTML (<>)" mode for hand-tweaking markup
- Duplicate any of your listings in one click from My Listings - a fast way to spin up a near-identical listing
- Category Showcase now supports up to 100 categories (was 12), with a mobile-columns control and an editable "View All" link
- A newsletter signup in your storefront footer, with the collected subscriber list right in your settings (marketing and newsletter lists are now unified)
- "Message seller" button on the buyer's My Orders for single-seller orders, and the Messages nav now hides automatically when messaging is turned off
- Japanese seller signup now uses surname-first name order (姓 → 名)
- Store settings saving is now collaborator-safe: two people editing settings at the same time no longer overwrite each other
- New "Scaling Your Marketplace" guide in the docs - how to grow by turning features on, not migrating off
Bug Fixes
Bug fixes shipped this week.
- The browser Back button now returns you to the right page of listings instead of resetting to the first page
- Fixed list-layout listing cards overflowing their container on mobile
- Fixed a 500 error on related products for demo and preview listings
- Seller sale emails no longer show an empty shipping-address block for items that aren't shipped
- Conversations now show based on participation, fixing a case where some message threads didn't appear
Don't miss the next release
New features, improvements, and bug fixes shipped every Friday. One email per week.