Custom Profile URLs for Sellers
Seller profile links used to be a long database identifier, fine for a computer, useless on a business card. Sellers can now claim their own custom profile URL, like /sellers/ella-vintage, straight from their dashboard settings, with a live availability check and a suggestion based on their business name. Owners can set one for any managed seller too, from the Create Seller form or the seller detail modal.
Every place the marketplace links to a profile, product pages, featured sellers, search, prefers the custom URL automatically. And if a seller renames their URL, the old one keeps working with a permanent redirect, so links already shared never break.
Profile URL
Checked live as you type. Renaming later? The old URL redirects.
A Seller Profiles Tab: Public Fields, Section Order & SEO
Seller profile pages now have their own Seller Profiles settings tab, with a live preview beside it. You decide what a profile page shows and in what order: any custom signup field can be marked public (strictly opt-in, per field) so useful seller info, a specialty, a workshop location, a certification, shows up right on the profile, and the page body sections, fields, listings, reviews, can be dragged into the order you want.
Profiles also got a full SEO pass: proper page titles and descriptions, social share cards that prefer the seller's banner image, and inclusion in your store's sitemap. Running a privacy-sensitive marketplace? A single Search Engine Indexing toggle keeps every seller profile out of search engines entirely.
Page sections
Public profile fields
Fields are public only if you opt them in, one by one.
See Your Review Requests, and Send One Now
Automated review requests used to be a black box: you switched them on, and the first proof they worked arrived a week later in a buyer's inbox. The Reviews tab now shows the review-request queue, every scheduled request with the buyer, the item, the seller, its status, and when it's due to go out.
Each pending request has a Send now button, so you can trigger one immediately, to test the flow or to nudge a buyer while the purchase is still fresh. Manual sends and the automated schedule are safely coordinated: a request can only ever be sent once, no matter what. Review requests now also queue up for bookings and non-shippable orders (booths, services, experiences), not just shipped products.
Marcus T. · Hand-thrown ceramic vase
Pending · due in 2 days
Sofia R. · Weekend pottery workshop
Sent · yesterday
A request only ever goes out once, even if you click Send now right as the scheduler runs.
More Improvements
Other things shipped this week.
- Refunds now settle themselves: refunding an order or booking automatically pulls the seller's share back, so buyer, seller, and owner all net zero - including partial refunds and sales by sellers who haven't finished Stripe onboarding yet
- Order Management is refund-aware: per-row commission reflects refunds, each transaction shows its refund detail, and the payments docs now explain exactly who funds a refund
- The Product Detail settings tab got a live preview panel, and four of its settings now take effect on the storefront: gallery layout (carousel or grid), an image count badge, shipping & return info rows, and custom Add-to-Cart button text
- Buyers and sellers can message each other straight from a booking card, to reschedule, ask a question, or coordinate details
- Reference IDs now appear on orders, bookings, buyers, and reviews too, and every management table supports searching by ID
- The All Orders table is paginated (25 per page), with expandable rows and consistent stats across Orders, Bookings, Buyers, and Reviews management
- Order confirmations understand non-shippable items: booths, services, and experiences show a neutral "Order received" message (on the web and in email) instead of shipping steps, and the listing form hides the Shipping section for non-shippable listing types
- Seller signup validation errors now name the exact question that needs attention
Bug Fixes
Bug fixes shipped this week.
- Pure buyers no longer see the seller "under review" screen on stores where buyer signup is disabled
- Zero-amount totals in Order Management showed "Free" instead of $0.00
- The Digital Downloads settings card is hidden when digital files are disabled
- Settings preview panels render their demo prices in the store's currency
Don't miss the next release
New features, improvements, and bug fixes shipped every Friday. One email per week.